Introducing Greater Goods 3.0!

Introducing Greater Goods 3.0!

Posted by Miranda Haney on

Papa’s got a brand new bag, y’all! Say hello to the third generation of Greater Goods: classic, clean, and approachable. 

We've dramatically increased the amount of coffee we roast and ship each day since our last design, so we wanted a bag that would look sharp on the shelf and increase our efficiency at the production level. These check all the boxes. 

Let's break down the moving parts:

GG Logo

The color of our timeless cup logo coincides with the specific charity you support with your coffee purchase. The two colors you see on the sticker (seen here as blue and orange) match the colors of the old bags, so you can still look for your favorite “purple on purple” bag at the Whole Foods. You’re welcome ;-). 


Tasting Notes

Honey, almond, pear… Our mouths are watering! We never add additional flavors to our coffees; we don’t need to, they’re complex and delicious on their own. So how do we decide which words to attach to which coffees? Excellent question!

Each time a new roast is put into the rotation, our team of coffee professionals and Q graders cups it beside some of our other coffees. This allows us to better identify basic flavor notes like citrus and chocolate. From there we can refer to our memories or our handy-dandy flavor wheel to call out the specifics. The words that make it onto the bag are the ones we all agreed on not just once, but time and time again after each production cycle. 

We’re constantly cupping. Sound interesting? We have public cuppings every weekend in our training lab!


Roast Level

This sliding scale illustrates where this roast lies in comparison to the rest of our coffees. Roast level is determined by the temperature and amount of time a coffee spends in the roaster. We use unique roast profiles for each coffee to bring out the best flavors.


Country of Origin

Our beans are sourced from all around the globe! Here’s how you can find them on a map. 



Coffee beans are the seed of a fruit. When we talk about processing, we’re talking about the different methods used to remove layers of the fruit. Typically natural coffees will exhibit a heavier and creamier mouthfeel, while washed coffees are noted for their clean and crisp acidity. This can change depending on the variety and origin of the beans, but these are the basics. 



The easiest metaphor for coffee varieties is breeds of dogs... and who doesn’t love dogs?! Coffea Arabica is the species (canine) and the variety is the breed within that species (pug, golden retriever, boxer, etc.). Different varieties have different personalities and characteristics. Examples of popular coffee varieties include Bourbon, Caturra, Catui, and Typica.


Side Panel Pattern

Each illustration represents an element of our mission: sustainability, education, hospitality, kindness, and craft. 



Roast Date

This is the day your beans came out of the roaster! We recommend enjoying your coffee within 3 months of the roast date if they’re whole bean and stored properly. 


“Let’s Make Good”

We like to think of this as our mantra around here. We’re proud to support three local Austin charities: Austin Pets Alive, Autism Society of Texas, and Central Texas Food Bank. Here you’ll find which specific charity you’re supporting! Right on! 


Brew Guidelines

We’ve found this to be the best recipe for our coffees. The tips below are to help you brew the best possible cup at home. If you have any questions, please email us at or find us on Instagram! We’re happy to help. 


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