Greater Goods offers a carefully curated selection of specialty coffees from around the world. From unique single origins to laid-back blends, we pride ourselves on having something to please every palate. We founded our company on the following principles:
Sourcing and Roasting Done Right. From Colombia to Kenya, we travel far and wide to find the world’s best coffee. Flavor is key, and our on-staff Q-graders are certified to professionally evaluate the sensory characteristics of each potential coffee. But for us, cup quality goes hand-in-hand with social and environmental responsibility. We partner with producers who provide fair wages and utilize sustainable practices to protect the environment. Once the coffee gets to us, we craft individual roast recipes to bring out the best in each batch.
We think our sourcing and roasting set us apart, and it seems others agree: Food & Wine Magazine named us the best coffee in Texas in 2019.
Giving Back. Beyond great coffee, we’re passionate about our community. Each of our coffees supports one of four local Texas nonprofits. So each bag sold is more than just coffee - it’s meals for families, training for puppies, support for individuals with autism, and bright futures for children.
Sharing Coffee Knowledge. We built our training lab in East Austin because the art of great coffee shouldn't be a secret. As an SCA Premier Training Campus, we’re accredited by the Specialty Coffee Association to teach professional certification courses. We also offer community classes and teambuilding sessions.
Texas Hospitality. Greater Goods was born and bred in Texas. It all began in 2015, when founders Khanh Trang and Trey Cobb decided to follow their dreams (and their palates) to form a roasting company in the Texas Hill Country. Cafés in East Austin and Bee Cave followed in 2018. We've grown quite a bit since the early days, but we still consider our employees and customers to be part of the family. We value everyone who walks through our doors, and we strive to ensure that all our guests feel cared for and welcome within our spaces. Y'all come back now, ya hear?
Co-Founder, Head of Cafe, Q-Grader
Favorite tasting notes: toffee-nut, haw flakes, umeboshi
Co-Founder, Head of Operations, Q-Processor
Favorite coffee origins: Peru, Colombia, Kenya
Education & Event Coordinator, Q-Grader
Favorite class to teach: Sensory Skills
Lead Barista, Wholesale Trainer
Favorite espresso machine: Victoria Arduino Black Eagle
Favorite roasting machine: Loring Smart Roast s35 Kestrel
Favorite album to play in the warehouse: Frank Ocean's "Blonde"
Favorite coffee shop activity: Writing bad poetry
Favorite drink to make: A perfect cappuccino
We're proud to support these great charities.